Working with the Acorns team, we launched Investinall, a playful campaign built around turning the regret of a losing sports bet into something a little more useful: an investment.

Disguised as an over-the-counter medication, Investinall took a familiar pharmaceutical approach and flipped it into a campaign encouraging people to invest in their future instead of chasing their next win.

I helped bring the campaign to life through a full visual identity and a wide range of creative touchpoints, including product packaging, a digital experience, social content, ads, and a physical relief kit. Lots of fun little details that made a very fake product feel surprisingly real.