Workshop is an internal communications platform built
for companies to communicate with employees more effectively.
Founding Brand Designer at Workshop, partnering with a small but mighty marketing team to build and scale the brand from the ground up. Led and executed a comprehensive brand refresh, evolving the system alongside shifts in business strategy and growth.
BRAND REFRESH / BRAND STRUCTURE / CREATIVE DIRECTION / FULL PRODUCTION
Establishing a sturdy foundation
With the new refresh, we created an ~50 page brand guideline to help guide current and future executions.
Putting the visual brand to work
Everything from a bus announcement introducing Workshop to Omaha, to scalable ad campaigns built to grow with the brand.
Internal from the start
We brought the same level of care and craft to our internal work as we did to the external brand. It created space to explore new styles, experiment with fresh executions, and keep the work feeling dynamic from the inside out.
